T. B. Potter's Success Before Bayocean

Photo of Thomas Benton Potter, from the 

Dobbins-Duff family tree at Ancestry.com.

The 1900 U.S. Census shows T. B. (Thomas Benton) Potter working as an advertising agent, and his family living as boarders in a household of ten, at 232 S. Hill Street in Los Angles, California. A year later they were living at 418 Eugene in Portland, Oregon, and Potter had formed a real estate partnership with H.L. Chapin, with offices at 246 Stark (1901 and 1903 R. L. Polk Portland City Directories at Ancestry.com). They worked with landowners to carve homesteads into marketable lots and share the profits. From 1902 to 1906, Potter (with Chapin most of the time) created more than a dozen subdivisions in Kansas City, Missouri, Portland, Oregon, and in the San Francisco Bay area (Bayocean: The Oregon Town that Fell Into the Sea, Appendix D). They eventually lost the wealth acquired doing so in chasing their Bayocean dream. But neighborhoods continue giving tribute to their success, several of them being named after Potter's youngest daughter, Arleta.  

Sail (Multnomah County’s GIS system) lists four Alberta Parks. The first was platted in NE Portland in 1902. Alberta Parks No. 2, 3, and 4 were platted in 1903 and 1904 in SE Portland. Multnomah County deed records show their Arleta Land Company purchasing and selling four additional subdivisions in NE Portland as well: Lester Park, Ina Park, Elberta Park, and Vernon. Incorporation papers at the Oregon State 

Arleta Park No. 3 is located within the Mt. Scott–Arleta Neighborhood in SE Portland.  Arleta Neighborhood grew up around the Potter-Chapin subdivision, with its school, post office,  and library. Grocery stores and other retail stores made it a retail hub midway between downtown Portland and Lents on the Mt. Scott Trolley. The lots were cheap relative to the west side of the Willamette River, so working families could afford to buy them, build a home, and catch the trolley to work each day. 

A. Natalia (Potter) Dobbins,
from Dobbins-Duff Family
Tree at Ancestry.com

In 1906 T. B. Potter developed another Arleta Park at Half Moon Bay on his own (as well as another subdivision called Reis, per California newspaper ads). He likely saw the potential of this area becoming a suburb of San Francisco by way of the Ocean Shore Railroad, which reached there in October, 1908. Local history buffs indicate (via Wikipedia) that there was an Arleta Station at Railroad Avenue and Poplar Street that is now used as a residence. 

Arleta's descendants told the Webbers she changed her name to Natalia as an adult because she didn’t appreciate her father naming subdivisions after her. One can just imagine schoolmates kidding her about it. She must have got her point across because nothing in Bayocean Park bore her name. Ironically, Arleta was the last Potter to own a Bayocean lot. She stopped paying taxes on lot 81 in block 39 only after the sea destroyed it in November 1952.

Building and running a resort requires a completely different skill set than developing subdivisions, but the Potters might have pulled it off if the railroad to Tillamook had not taken three years longer than promised to get people to Bayocean Park. The hectic schedule and stress are the most likely causes of Potter going insane in July 1910. His wife Fannie took him home to California, then across the world in search of a cure, but found none. He died at home in 1916. By then, his son Thomas Irving and Fannie had lost control of Bayocean to a court-mandated receivership. Two succeeding ownership groups couldn't make a financial go of it either. The Bayocean dream failed financially long before the ocean washed it away.